What We Do
Everything from planning, design, shooting, printing and promotion is
conducted at Sanwa, which is the reason why we are chosen.
Our strengths lie in our design and idea capabilities
Our professional designers investigate trends and market movements and propose sellable products based on real evidence.
Our design capabilities and speed are why we are chosen.
・Label design
・Package design
・Sales promotion tool design
・Logo production
・Character production
Works
Chilled noodle bag package
Chilled noodle bag package
Chilled dumpling bag packag
Chilled dumpling bag package
Frozen vegetable bag package
Sausage bag package
Frozen fish prepared dish top film
4 pack aged salmon label
Smoked cheese bag package
Cheese dip box package
Walnut bag package
Walnut bag package
Hot Dog bag package
Pão de queijo gazette bag
Chocolate whipped package
Calender
* Only designs that have been approved for publication are introduced.
History of our Design Department
1998: Began design data production other than print block copy data.
Since the start, we have received requests from major meat manufacturers to produce their logos.
We received requests from them ranging from MD seals to bags, and currently we receive many requests to design labels, bags, paper containers, posters, flyers and sales promotion tools from many customers including major food manufacturers.
One of our strengths is our factory.
We provide packaging materials to meet various needs with quick deliveries.
We offer price benefits because we possess six large-scale printing machines at our factory.
・Seals, labels
・Film products
★We support everything from dummy bags to gravure printing.
・Paper container packages
・Sales promotional tools
Why we are chosen
-
We offer flexible delivery dates, price support and beautiful, accurate and speedy
-
printing from our factory.
Advantages of printing everything in-house
Information on patent labels
-
"Supatto Kaihu" label
Hold the tab part and pull the label to “easily/conveniently/safely” open the label along the cut line to remove the contents.
【Patented】
Patent number:No. 5700612 -
Seal with cut lines
A seal that is hard to cut during transport and can easily be cut by hand at home.
【Patented】
Patent number: No. 3802055
Compatible printed materials
Seals/Labels
Thermal seals
Film products
Paper container packages
History of our Production Department
1965: Founded as Sanwa Slitter
Since then, we have improved the level of our printing technology and acquired technologies that cannot be achieved by other companies.
We can cooperate with manufacturers, introduce originally customized materials and machines and make proposals that cannot be manufactured by other companies.
Cooking photos and recipe videos are our strengths
Lead to increased sales with photography by award-winning photographers. We can also assign cooking experts, food coordinators and food stylists.
We also post examples on Instagram and Facebook.
＞＞ Instagram
＞＞ facebook
・Photo and video shooting of food, recipes and people
（Can be used for packaging, homepages, SNS and storefront sales promotions）
Shooting stories
Story 1An example of a total proposal of sizzle photos used for packaging
| Client: | Food manufacturer |
|---|---|
| Product: | New product |
| Background of consultation: | We received good reviews after proposing a way to show the sizzle when creating the package design and were tasked with providing total support including shooting. |
Flow:
| STEP1 | Meeting with affiliated cameraman |
|---|---|
| STEP2 | Confirm shooting date |
| STEP3 | Shooting |
| STEP4 | Insert the photo taken in the design and deliver |
In addition to the design, we received good reviews for the fact that we were able to take on the full request including shooting, and were contacted each time a new product was developed.
Story 2Proposal examples to let consumers know recipes that can be eaten deliciously
| Client: | Food processing company |
|---|---|
| Product: | Processed meat |
| Background of consultation: | We received a consultation to help increase the frequency of appearances on the dinner table and enable customers to purchase their products more easily. |
Proposed content:
１．Menu development by a cook
２．Turn the menu developed in (1) into MD labels and leaflets.
Flow:
| STEP1 | Consultation with famous cook |
|---|---|
| STEP2 | Propose cooks and label and leaflet designs to the manufacturer |
| STEP3 | Request menu development to a cook |
| STEP4 | Shoot developed menu (shoot part of the recipe videos) |
| STEP5 | Produce MD labels and leaflets and distribute to mass retailers |
Sales were strong, and we were requested to create their sales promotion tools every season.
Compatible shooting
Sizzle photo shooting set
Recipe video shooting set
Product video shooting set
Person photo shooting set
We give shape to our customer’s thoughts and increase product value
We will respond to your problems, such as “wanting to make a new hit product,” “differentiate with competitors” and “developing new sales channels”.
We will analyze the target group after understanding your products and propose a future vision on how to differentiate them.
Our needs responsiveness and marketing analysis capabilities are why we are chosen.
Branding story
StorySuccessful rebranding of existing products
| Client: | Food processing/sales company |
|---|---|
| Product: | Processed food product |
| Price range: | 500 yen- *More expensive than the current low price range product of 400 yen |
| Background of consultation: | The client originally sold their products at supermarkets and as gifts, but they consulted with us to see if there were any better sales methods to increase their sales. |
Proposed content:
1．Luxury branding (can be enjoyed together with wine)
2．Target expansion (Young people who enjoy wine)
3．Event implementation (tasting events at exhibition spaces, etc.)
Development flow:
We proceeded with branding from “something the family can enjoy during breakfast” to “something that adults can enjoy with wine at night”.
By changing the sales areas from the processed meat section of supermarkets to the basement of department stores, we aimed to let customers know about their “appetizers that go well with wine”.
So, we proposed developing various goods such as new product names and logos, designing and printing boxes and paper bags and producing aprons with logos for events sales.
We were able to introduce their existing products to customers with a completely new image, and the client was very satisfied with the results.
Works
Commercial dish product logo design
Wanpaku Sumo character design
Frozen fish side dish logo design
In-house logo design
We will cast “ideas that will sell more” into shape
We propose optimal designs and plans to promote sales of your products.
Our wide range of proposal capabilities such as collaborating with famous cooks to develop recipes that anyone can make easily and implementing marketing research is why we are chosen.
・Recipe development (collaborations with famous cooks and nutritionists, etc.)
・Implementation of sales promotion campaigns (applications from QR codes, etc.) and cross merchandising．
・Business-to-business collaborations
・Planning, design and production of storefront sales promotion tools.
(POP production, hanging curtain, banners, shelf banners and leaflet production)
・Proposal of transportation advertising, placing advertisements
Promotion story
StorySuccessful sales promotion of imported wine
| Client: | Major beer company |
|---|---|
| Product: | Imported wine |
| Price range: | 1,000 yen *More expensive than the low price range products of 500 yen |
| Background of consultation: | We received a consultation from the client about the sales promotion of their imported wine. The price range wasn’t exactly cheap nor expensive. They wanted to know what kind of sales promotions they should do to have their products enjoyed as daily wine. |
Proposed content:
1．Recipe development that matches wine
2．Post advertisements in popular cooking magazines
3．Publish the content from (1) and (2) onto the wine bottle neck
Development flow:
Their product was a white wine that went well with seafood, so we asked famous cooks from NHK and cooking magazines to develop recipes such as “carpaccio” and “creamed salmon” that go well with the wine.
We shot still photos and videos of the dishes at our company and published them in cooking magazines and placed the content onto the bottle necks to attract the interest of customers who were having trouble choosing a wine.
We received good reviews that their sales did better than expected. The wine went well with seafood, so we proposed tie-ups with other fishery cooperatives and contributed to dissemination activities/increasing name recognition.
Promotion development examples
※These are just reference examples.
Your product
Create product packages
To sales areas
Exhibition design
